Rochester, NY 8/11/2009 1:40:44 AM
Activision Blizzard, Inc. , ATVI - Activision Taking Rough Roads in achieving bigger market shares
Activision Blizzard, Inc.
The same market can give companies very different treatments. Activision Blizzard is enjoying high times in the video game industry -- while rival and nemesis Electronic Arts is struggling.n apps.
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Companies Second-quarter sales landed at $1.04 billion and GAAP earnings stopped at $0.15 per diluted share. Neither of these metrics is directly comparable to anything else in the company's history; seasonal swings make quarter-by-quarter comparisons meaningless, and the year-ago period includes only one quarter's worth of the old Activision's results. Next quarter will be the first time year-over-year comparisons start to make sense for Activision Blizzard
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