Dr. Lisa Therafit Shoe Launches ‘Design Your Own Shoe’ Facebook Contest

New York, June , 2012 – Dr. Lisa Masterson, co-host of the Emmy® Award- winning series, The Doctors, and creator of the Dr. Lisa Therafit Shoe, announces the debut of her ‘Design Your Own Shoe’ Facebook contest. The charity-inspired event, which starts on June 25^th and runs for 6 weeks, enables contestants to custom design a Therafit sneaker from color selections. Contestants and their friends then have an opportunity to cast their votes through Facebook. Each vote is worth $1.00 towards a group of featured charities (or the charity of your choice). Designated charities include: Educate Tomorrow, Breast Cancer Research Fund, Animal Recovery Mission Relief and Maternal Fetal Care International. The contestant with the most votes will win a pair of Therafit sneakers in the design they created and the charity of their choice will receive the dollar value of their votes up to $5,000. 

“This Facebook contest is an excellent way for people to express themselves, while also benefiting an important charitable organization. In fact, the ‘Design Your Own Shoe’ empowers individuals to make their friends part of this conversation, casting a favorable light on charities that need our support,” says Dr. Lisa Masterson. 

Created specifically for women and accredited by the National Posture Institute, a leader in posture and body alignment programs and solutions, the Dr. Lisa Therafit Shoe uses multiple layers and densities for cushioning and support, so that the shock of each step is distributed downward and outward.  The result is a shoe that cushions your foot on impact----no need to worry about rough landings resulting in miserable body aches the next morning. 

“I wanted to develop a shoe that would empower women. No matter where they are -- at work, at the gym, or just running the countless errands that we do. We need a shoe that multitasks with us, and my shoe does. It taps into the latest technology, with performance that can be customized, and styles that work around the clock. It’s the 12-hour shoe for the 12-hour day!” 

Dr. Masterson knows that comfortable footwear can help relieve pain in the feet, legs, hips and back. “Women are constantly moving. We’re always on the go and we want comfortable shoes that move with us, but we want them stylish enough so we can wear them wherever we’re going.” 

Therafit

Built into each pair of Therafit is their patented cutting-edge technology; the outsole can be adjusted to allow an increase or decrease in impact resistance. The Therafit Personal Comfort System (PCS) Technology also utilizes three specially designed dual-density Adapters located within the shock-absorbing wedge that can be removed to change the shoe’s impact resistance and cushioning. Tired, aching feet? Remove one, two or all three of the Personal Comfort Adapters to change the resistance. Ready for a different feeling on your feet the next day? Pop them back in and get going!  

“I know what it is to be a working mom,” says Dr. Masterson. “Juggling it all and maintaining good health is a challenge. This shoe is a realistic solution for women to encourage exercise, and bring overall wellness into their lifestyle.”  

Dr. Lisa’s Therafit Shoes will be available online exclusively at Therafitshoe.com, in addition to higher-end department stores and specialty retailers. The initial product offerings available in August 2012 will include fashion forward athletic trainers in a variety of colors, followed by a soft launch of other styles in the coming months. Prices will start at $95.  

At Therafitshoe.com, women can shop, share information about health and wellness, and more importantly, connect to an international online community of like-minded women interested in the Life/Work Balance. 

Therafitshoe.com wants to provide the total mind-body experience for women; that first step is the most important step. Dr. Lisa’s Therafit Shoes is the smart choice for women everywhere.  

Find the contest on Facebook by going to Facebook.com/therafitshoe.Web Site: http://www.therafitshoe.com 

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