UK consumer group reveals junk food companies' misleading ad tactics: NewsTarget.com

A new report by UK consumer group Which? charges junk food manufacturers with engaging in "underhand" marketing techniques aimed at selling high-sugar, fattening foods to young children.

Which? researchers kept track of the marketing techniques of 12 food companies -- Burger King, McDonald's, KFC, Coca-Cola, PepsiCo, Cadbury-Schweppes, Haribo, Kellogg's, Kraft, Masterfoods, Nestle and Weetabix -- for six months, and interviewed roughly 50 children prior to the publication of their report.

The researchers found that the most popular marketing tactic, "viral marketing," uses the internet to encourage children to email branded messages to each other. Other techniques use children's films, the World Cup or competitions to attract children.

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UK consumer group reveals junk food companies' misleading ad tactics

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