The Warner
Music Group (NYSE: WMG) and Cisco (NASDAQ:CSCO) recently publicized the
expansion of their relationship into a strategic agreement in which WMG will
use the Cisco Eos Social Entertainment Platform to power many of its artist Web
sites. Eos will now be available to WMG to deploy an unlimited number of sites
for their portfolio of artists and labels, and play a significant role within
WMG's direct-to-consumer (D2C) initiatives.
"Today's
dynamic music industry environment requires us to radically transform the role
we play in the music ecosystem and, at WMG, one of the most important ways we
have been doing that is by developing powerful new approaches to enriching
relationships between artists and fans," said Edgar Bronfman, Jr.,
Chairman and CEO of WMG. "Cisco has developed an excellent platform that
we believe could become a key component of our digital consumer strategy."
"Cisco
is committed to helping the Media & Entertainment industry produce its next
big hit -- new, personalized and interactive experiences that add value in the
relationship between fans and the entertainment content they love," said John
Chambers, Chairman and CEO of Cisco. "The entertainment industry is in a
market transition, and the network is the platform upon which this industry can
redefine itself. Cisco is very pleased to work closely with visionaries like
Edgar Bronfman and the Warner Music Group on how they can connect more closely
with their fans throughout the world."
"Having
witnessed such a dramatic shift in the way consumers engage entertainment, we
are constantly searching for new capabilities to address emerging digital
behaviors," said Michael Nash, Executive Vice President, Digital Strategy
and Business Development for WMG. "Cisco Eos provides the speed and
flexibility our labels need to create the full-featured, robust sites that our
artists require to embrace their increasingly sophisticated fans."
Cisco Eos
is a hosted white-label "software as a service" platform that enables
Media & Entertainment companies to create, manage and monetize social
entertainment experiences built around their branded content. Warner Music Group
deployed Eos for four new sites: Grammy-nominated rock band Paramore; R&B
singer Trey Songz; rock band Halestorm; and a redesigned Eos site for reggae
singer Sean Paul. WMG also has stated that it intends to use the Eos
platform to create approximately a dozen additional sites by the end of the
year, including a brand new site for singer/songwriter and American Idol alum,
Jason Castro, as well as for R&B songstress Estelle, and hip-hop phenomenon
Lupe Fiasco.
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