Rochester, NY 8/13/2009 12:55:40 PM
Daimler AG, DAI - What the Future Holds for Daimler?
Daimler AG
Daimler, Mercedez-Benz parent still continue to fight in the global market, as this automotive giant is harder hit than some automakers because it lost years to underinvestment and the Chrysler debacle
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Daimler could be characterized as the pride of German industry. For many people, the Mercedes star is a symbol of the country's economic strength. But now sales are plunging, by 27 percent for cars and almost 40 percent for trucks. Two figures illustrate how difficult the situation is. The first figure is the €2 billion ($2.8 billion) in fresh capital brought in by Abu Dhabi, the company's new co-owner. The second figure is €1.3 billion ($1.8 billion)—the amount of money Daimler lost in the first three months of this year.
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