Consumer sues food company over ‘fake’ guacamole: NewsTarget.com

A Los Angeles woman sued Kraft Foods Inc. for fraud and deceptive labeling last week, claiming that that its Kraft Dips Guacamole dip -- which contains less than 2 percent avocado -- is misleading consumers.

The plaintiff, Brenda Lifsey, said she discovered the miniscule amount of avocado in Kraft's guacamole last year when she made a three-layer dip. "It just didn't taste avocadoey," Lifsey said. "I looked at the ingredients and found there was almost no avocado in it."

Lifsey's suit asks the Los Angeles County Superior Court to halt Kraft's marketing of the guacamole dip as guacamole -- which traditionally contains mostly avocado, along with smaller amounts of other ingredients such as tomato and onion. She is also seeking attorneys' fees and unspecified punitive damages.

Kraft's guacamole -- one of the best-selling avocado dips in the country -- contains mostly starch, large quantities of partially hydrogenated coconut and soybean oils, and blue and yellow food coloring to give it a green color.

According to a Kraft Foods spokesperson, the company is in the process of re-labeling its guacamole dip to make it more clear to consumers that the dip is merely guacamole-flavored dip, and said the change was not associated with Lifsey's lawsuit.

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Consumer sues food company over "fake" guacamole

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