Zidan Marketing & Media Inc. is setting a new precedent for the fast paced social media realm. Social media is the world’s biggest craze. Sites such as Facebook, MySpace, LinkedIn, Twitter, and YouTube allow people to connect immediately and directly.
Many businesses have seen this as an opportunity to directly reach consumers, allowing them to promote their products and services on a real time basis. The biggest benefit is the cost efficiency of social media marketing and its massive reach of audience, as well as the personal interaction it allows businesses to have with consumers.
Not only is the use of social media growing at an alarming rate, but so is social media marketing and the need for businesses to implement it within their model. Zidan Marketing & Media Inc. also provides its clients techniques allowing them to integrate the advertising of social media with their current marketing efforts.
"The Internet contains an immeasurable amount of information," says Director and founder Tariq Zidan, "and it's very difficult, and more importantly time consuming for professionals to develop the skills necessary to harness the marketing power that social media offers. In order to fully capitalize on the power and success of social media and the world-wide web, each business must effectively link together and utilize Facebook, YouTube, and Twitter. The crucial part to this equation is quality, and encompassing every aspect of a business’ local online landscape."
Zidan Marketing & Media Inc. has taken this one step further. They have a unique cross promotion approach in which the firm uses its client’s social media to interact with each other and still remain appealing to consumers. This gives companies the ability to appeal to a consumer demographic they may have previously thought to be taboo. This adds validity and credibility to the company being cross promoted. The firm also uses its portfolio on its website in a similar manner. “We feel it is our duty to broadcast the amazing things our clients are doing. Just because we’ve helped spread the word of what they are doing doesn’t mean we should take credit for the cause.” Zidan adds.
