TechNavio's analysts forecast the Global Mobile Advertisement market to grow at a CAGR of 56.6 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing use of smartphones. The Global Mobile Advertisement market has also been witnessing acquisitions and partnerships by companies. However, the complex value chain could pose a challenge to the growth of this market.
TechNavio's report, the Global Mobile Advertisement Market 2011-2015, has been prepared based on an in-depth analysis of the market with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Mobile Advertisement market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors dominating this market space include Apple Inc., Google Inc., Microsoft Corp., and Yahoo Inc. The other vendor included in the report is Millennial Media Inc.
Key questions answered in this report:
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Table of Contents
1. Executive Summary
2. Introduction
3. Market Coverage
Market Overview
Key Offerings
04. Market Landscape
Market Structure
Market Forecast
Mobile Advertisement Market by Spending Categorization
Mobile Advertisement Spending Out of Overall Advertisement Budget
Mobile Advertisement Spend by Device
Five Forces Analysis
5. Geographical Segmentation
6. Key Leading Countries
Japan
USA
South Korea
7. Vendor Landscape
8. Buying Criteria
9. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Key Vendor Analysis
14.1 Google Inc.
Business Overview
SWOT Analysis
14.2 Apple Inc.
Business Overview
SWOT Analysis
14.3 Yahoo Inc.
Business Overview
SWOT Analysis
14.4 Microsoft Corp.
Business Overview
SWOT Analysis
15. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Structure of the Mobile Advertisement Market
Exhibit 2: Global Mobile Advertisement Market 2011-2015 (US$ billion)
Exhibit 3: Global Mobile Advertisement Market by Spending Categorization 2011
Exhibit 4: Mobile Advertisement Spending Out of Overall Advertisement Budget 2011-2015 (percentage)
Exhibit 5: Impression of Mobile Devices Used for Mobile Advertisements 2011
Exhibit 6: Global Mobile Advertisement Market by Geographical Segmentation 2011
Exhibit 7: Global Mobile Advertisement Market by Geographical Share 2011-2015 (percentage)
Exhibit 8: Global Mobile Advertisement Market by Vendor Segmentation (Search Advertisement) 2011
