Pediatricians call for ban on junk food advertising to children: NewsTarget.com

The American Academy of Pediatrics (AAP) said Monday that Congress should pass legislation prohibiting junk food commercials on TV shows aimed at children, and pediatricians should support a ban or severe restrictions on unhealthy food ads appearing in schools.

The AAP's policy asks Congress and the Federal Communications Commission (FCC) to restrict children's commercial exposure during children's television programs to five or six minutes per hour -- a 50 percent reduction from current allowances. The policy also calls on the makers of the impotence drug Viagra to only show commercials after 10 p.m.

Recent studies highlighting increasing rates of childhood obesity have shown that children are constantly bombarded by ads for unhealthy foods and drinks. Ads appearing on the internet, video games, cell phones, school buses and on school campuses encourage kids to buy unhealthy products, according to the author of the Academy's proposed policy.

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Pediatricians call for ban on junk food advertising to children

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