As the market for personal computers has matured, Intel Corp. has moved into new battlegrounds for portable devices - bringing the semiconductor giant a roster of new rivals.
One of the main ones is ARM Holdings, a lesser known British technology company with a strong track record of designing low-cost, low-power chips for mobile phones.
The companies are likely to collide in a new market for portable computing devices that fall between laptop computers a market Intel currently rules and cell phones, which is ARM's key market. Intel already has a strong foothold in this market with its Atom chip, which powers so-called netbooks. But a rush is on to develop new devices that can offer consumers the full computing power of PCs and the portability of a wireless phone.
Intel and its allies have been pushing the netbook, the stripped down version of a notebook, and so-called MIDS, or mobile internet devices. Meanwhile, the wireless market has been moving toward smart phones such as the iPhone, BlackBerry and Palm Pre that offer Web surfing and email capabilities.
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