MySpace, a unit of News Corp. (NASDAQ: NWSA), has retained consulting firm Media Link and online ad impresario Wenda Harris Millard to increase its advertising business.
WhisperFromWallStreet, a leading financial publication, is pleased to alert investors of stocks on the move. Sign Up for our Free Stock Newsletter
In a blog post Thursday, MySpace CEO Owen Van Natta said the company is working with Media Link to "to improve our advertising product for our users as well as for our advertising partners."
Jeff Berman, president of marketing and sales, is leaving MySpace after more than three years with the company, according to Associated Press. Millard is not directly replacing Berman. Instead, MySpace will work in a partnership with Media Link under her leadership.
Millard's previous posts have included chief sales officer of Yahoo Inc. (NASDAQ: YHOO) and co-CEO of Martha Stewart Living Omnimedia (NYSE: MSO).
Van Natta joined MySpace in April, facing the lofty task of reinvigorating the social network at a time Twitter and Facebook have often eclipsed it in the spotlight.
In the April-June quarter, News Corp. booked $630 million in impairment and restructuring charges on Fox Interactive Media, which houses MySpace. News Corp. bought MySpace for $580 million in 2005.
Sign up for the free WhisperFromWallStreet newsletter. To subscribe, enter your e-mail address into the frame at the bottom of this press release or visit our website.
About Whisper From Wall Street
WhisperFromWallStreet is a leading stock web site that allows investors and interested parties to research stocks that are on the move. We also track small cap companies that are on the brink of a financial breakout. To feature a company on our web site please contact us at the email listed below.
Please click here to read the full disclaimer
