All World Trader coffees are micro-roasted in small batches. The roasted coffee is then immediately stored in vacuum sealed bags. Our special coffee bags only allow air out, not in, thereby protecting the freshness of the roasted coffee. Based on input from coffee experts, most of our premium Arabica coffees, whether single origin or blends or flavored, are medium roasted to maximize the flavor and body of the coffee bean. We also offer several fine dark roasted coffees.
All orders before 9am central will be roasted processed and shipped that day. All orders after 9am central will be shipped the following business day, guaranteeing freshness. Since less of its surface is exposed to the atmosphere, whole bean coffee, if ground just prior to brewing, will maintain its flavor and aroma longer than ground coffee. For the freshest coffee, we recommend that you order your coffee in whole bean form. If you prefer to order ground coffee, it should be used within a few weeks for the best flavor.