Bruce McGovern – Massage Envy’s Franchisee of the Year

Bruce McGovern, owner of four Massage Envy clinics throughout the Dallas/Fort Worth area, has recently been recognized as Massage Envy’s “Franchisee of the Year.” This recognition notes McGovern’s financial success, his handling of multiple franchises, and his activity in effective regional advertising campaigns.

“There are over 500 Massage Envy clinics nationwide. Mr. McGovern’s leadership stood out as the best of the best. He consistently displays excellence in customer service, superb staffing skills and financial success,” said Lance O’Pry, Dallas/Fort Worth regional developer for Massage Envy clinics, the leading provider of massage therapy in the U.S. “He is always contributing ideas and works hard to enhance the Massage Envy brand.”

McGovern’s DFW clinics are located at the Old Town Shopping Center, Preston Parker Crossing Shopping Center, Preston Trail Crossing Shopping Center, and the Prestonwood Town Center which he just opened in August of 2008.

McGovern’s clinics have more than 5,700 members and over 130 employees. “We currently have openings for another 25 licensed massage therapists,” said McGovern. “At the rate we’re growing we’ll be at 200 employees by the end of the year.”

Combined, McGovern’s clinics perform more than 6,700 massages every month. Recently, his Old Town Shopping Center clinic set a Massage Envy record for most massages in one month with 3,237 massages.

“My Old Town location was the first Massage Envy clinic to open in the Dallas/Fort Worth area. When I decided to open it, I knew I wanted to be a part of Massage Envy. Our members enjoy the endless therapeutic and stress relieving benefits of massage therapy as often as they like at a fraction of the typical massage price," said McGovern.

McGovern also attributes his success to his employees. He states that most of his therapists have more than 5 years of professional experience. “In fact, some of our massage therapists have over 20 years of experience.”

It’s McGovern’s attention to the details in customer service, personal attention, marketing, vendor relationships and employee training that has earned McGovern so much success and the new recognition of Massage Envy’s Franchisee of the Year award.

Additionally, McGovern invests in advertising and expanding awareness of Massage Envy. “In 2008, the Dallas/Fort Worth Massage Envy owners pooled our marketing and advertising dollars together and hired The Barber Shop Marketing. The Barber Shop Marketing has advised us to advertise and participate in promotions, cross promotions and public relations this past year when some small businesses have been cutting back. We are seeing great results with this partnership, including new leads, first time visitors and overall sales.”

When asked what makes him a success, McGovern states, “Don’t try to reinvent the wheel. Stick to the basics and make sure that you hire good people that take care of your clients. When you’re in a customer service business, like Massage Envy, your customer service is only as good as your weakest link. We are very good at customer service.”

At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $39. Memberships are available for $49 per month and include a one-hour massage session. Members may also enjoy unlimited additional one-hour massage sessions at the $39 member rate.

Log on to http://www.massageenvy.com/ to find the nearest Massage Envy clinic. There are 26 Massage Envy locations throughout the Dallas/Fort Worth Metroplex and 590 nationwide. All are open seven days per week.

Follow Massage Envy DFW on Facebook - www.facebook.com/MassageDFW and Twitter - www.twitter.com/MassageEnvyDFW.

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Massage Envy Limited, LLC is a national franchise of massage therapy clinics dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy is open in 40 states, has awarded 810 clinics nationwide and has 26 locations in the Dallas/Fort Worth Metroplex. For more information about Massage Envy, visit the website at www.MassageEnvy.com. Follow Massage Envy DFW on Facebook - www.facebook.com/MassageDFW and Twitter - www.twitter.com/MassageEnvyDFW.

Massage Envy

Dallas/Fort Worth Locations

www.MassageEnvy.com

Prestonwood - 5225 Belt Line Rd., Suite 250, Addison, TX 75254 (972) 388-5500

Allen - 816 W. McDermott Dr., Suite 340, Allen, TX 75013 (972) 747-7511

Arlington Highlands- 3900 Arlington Highlands Blvd., Suite 125, Arlington, TX 76018 (817) 465-3456

Hebron at Old Denton - 1001 E. Hebron Parkway, Carrollton, TX 75007 (972) 939-6868

Colleyville - 5615 Colleyville Blvd., Suite 470, Colleyville, TX 76034 (817) 427-ENVY (3689)

Coppell - 120 S. Denton Tap Rd., Suite 303, Coppell, TX 75019 (972) 956-5999

Campbell @ Preston - 17194 Preston Rd., Dallas, TX 75248 (972) 818-3689 (ENVY)

Casa Linda - 9440 Garland Rd., Suite 174, Dallas, TX 75218 (972) 993-3333

Old Town- 5500 Greenville Ave., Suite 404, Dallas, TX 75206 (214) 575-ENVY (3689)

Uptown at West Village - 3699 McKinney Ave., Suite 104, Dallas, TX 75204 (214) 522-2727

Flower Mound - 950 Parker Square, Flower Mound, TX 75028 (972) 899-3610

Alliance Town Center - 9630 North Freeway, Fort Worth, TX 76177 (817) 337-7300

Fort Worth - Hulen - 3000 S. Hulen, Suite 153, Fort Worth, TX 76109 (817) 732-7200

Stonebriar - 3685 Preston Rd., Suite 159, Frisco, TX 75034 (972) 370-ENVY (3689)

North Garland - 5435 N. Garland Ave., Suite 190, Garland, TX 75040 (972) 675-ENVY (3689)

South 360 - 5232 South State Highway 360, Suite 610, Grand Prairie, TX 75052 (817) 303-ENVY (3689)

Las Colinas - 975 W. John Carpenter Freeway, Suite 112, Irving, TX 75039 (972) 556-0777

Craig Ranch- 8950 State Highway 121, Suite 340, McKinney, TX 75070 (972) 370-ENVY (3689)

Eldorado Parkway - 2890 Craig Dr., Suite #120, McKinney, TX 75070 (214) 544-ENVY (3689)

Murphy Marketplace - 223 E. Farm Rd. 544, Suite 801, Murphy, TX 75094 (972) 354-8888

Plano - 4709 Parker Rd., Suite 430, Plano, TX 75093 (972) 964-0600

Spring Creek at Hwy. 75 - 6101 Avenue K, Suite #160, Plano, TX 75074 (972) 516-8888

Rockwall - 2931 Ridge Rd., Suite 111, Rockwall, TX 75032 (972) 722-9595

Rowlett Crossing - 4301 Lakeview Parkway, Suite 600, Rowlett, TX 75089 (972) 463-0101

Southlake East - 100 N. Kimball, Suite 108, Southlake, TX 76092 (817) 421-6727

Southlake West - 250 Randol Mill Ave., Suite 100, Southlake, TX 76092 (817) 562-4433

Coming Soon

Frisco North - 5105 Eldorado Parkway, Suite 100, Frisco, TX 75034

Richardson Eastside- 700 E. Campbell Rd., Suite 190, Richardson, TX 75080 (214) 379-8888

A great MASSAGE that fits your busy SCHEDULE and BUDGET

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