Charles E. McCabe, CEO of Richmond, VA-based The Income Tax School, Inc. announced a partnership with Market Motive of Scotts Valley, CA to provide elearning courses in Internet Marketing to independent tax business owners. “Internet marketing is a powerful tool that can enable you to grow your local tax business,” said McCabe. “Learning how to use various methods of internet marketing effectively may seem daunting, but it’s not that difficult,” McCabe continued. Mark Lamkin, COO of Market Motive noted: “The key is to gain a solid foundation of basic skills and some fundamental strategies and tactics. You should start with an introduction to Search Engine Optimization, Social Media, and Pay-Per-Click Advertising,” Lamkin continued. “Then move on to additional training in each, with a special focus on optimizing for local search,” he said.
“The Income Tax School in partnership with Market Motive now offers students four online courses, described below, that are ‘must dos’ for tax business owners looking to expand their business in today’s Internet driven market,” said McCabe. “Market Motive is the industry leader in providing web-based training in Internet marketing,” he continued. “Thanks to The Income Tax School’s partnership with Market Motive, these valuable, actionable and affordable training courses are now available to tax business owners.”
McCabe provided the following descriptions of the four internet marketing courses:
Introduction to Internet Marketing for Small Businesses: Get a sound primer in what may be the three most important aspects of Internet marketing: Search Engine Optimization (SEO), Social Media, and Pay-Per-Click Advertising. This introduction will familiarize you with the basic concepts and vocabulary, so you’ll be ready to move on to learn just how to put them to work for you and your business.
Local Search SEO: Discover the top ranking factors that determine success in local search with Google, Bing, and Yahoo. For businesses with a local or regional presence, there’s huge upside in optimizing your site for local search, and it’s a safe bet most of your competitors aren’t doing it right.
Social Media Marketing: Get the low-down on Social Media best practices for small, locally-based businesses, and learn how your reputation can be made or broken on social media sites. Even if you’re not monitoring Facebook, LinkedIn, Yelp or Yahoo, people are probably talking about you. Find out what it takes to monitor your mentions, respond appropriately to both good and bad feedback, and turn a challenge into an opportunity.
Pay-Per-Click Advertising: Harness the awesome power of Pay-Per-Click Advertising and build organized, targeted campaigns around the most valuable keywords in your space. Learn to optimize your campaigns for specific audiences or geographic regions. And understand the psychology of search, the buying cycle, and the high value of compelling ad copy that’s tuned in to seasonal search trends.
Complete descriptions and fees for the internet marketing courses may be obtained by contacting The Income Tax School at 800-984-1040 or info(at)theincometaxschool(dot)com. Or, visit http://www.theincometaxschool.com.
