Pro Step Marketing, the leader web strategy, real
estate website design, IDX integration strategy and search engine optimization
have announced that they have developed additional lead generation tools for
their existing Short Sale Marketing System that is built to increase engagement
and lead capture.“We want to help the Realtor® work with sellers
who need to look at options such as a short sale. The short sale system is
combination of website strategy, offline marketing, online stealth advertising,
social media marketing and even farming,” says Andreassen. “Homeowners are
trying to figure out what options are available and also seriously trying to
run the numbers to see if they should stay in their home or do a short sale.
Our Short Sale Decision Calc
tool allows them to run a “Live” analysis so they can get an estimation of
their home value and to see how long it may take to break even. The calculation
tool allows for them to do it right online with their own privacy. In addition,
they fill out the information and an automated email follow up campaign
connects to them over time.”
Pro Step Marketing’s Short
Sale Marketing System involves a strategically focused blend of offline,
web and social media pieces. “We also have included tools like the branded
E-Book so that the real estate professional is positioned as the facilitator of
the information. Their name is on the cover of the book and also on every
single page. We want to make sure that the credibility is high so the seller
knows they are the true expert,” comments Andreassen. Additional elements like
website calls to action, email follow up strategy, classified ads, postcard
farming strategic pieces, Facebook pages and wall post advertising strategies
and even craigslist ads are all built with the mindset to drive web traffic. "I
believe the secret is Interfusion Marketing," says Andreassen.
"Interfusion Marketing is the weaving and blending of website marketing,
offline marketing and social media marketing so it creates a blended, cohesive
marketing strategy."
For more information on Pro Step Marketing’s Short Sale Marketing System and the
strategy behind the system visit www.ShortSaleMarketingSystem.com
or visit them at www.Facebook.com/ShortSaleMarketing.
Tricia Andreassen is President/CEO and founder of
Pro Step Marketing. She is the leading authority on real estate marketing
strategy. A coach, author and strategy she helped thousands of real estate
professionals on how to bridge technology, web strategy, traditional marketing
and social media strategy into a cohesive marketing plan of attack. For more
information, please visit www.ProStepMarketing.com or call 1-866-799-9888. Pro
Step Marketing has created turn-key web marketing systems and short sale
marketing strategies as well as multiple marketing campaigns that pulls these
elements together so you can focus on real estate.
Pro Step Marketing, located in the
