He’s been called bombastic. Black Dog Promotions CEO, veteran media relations & digital marketing expert Scott Kelly has signed an international syndication deal with CitiesPlanet.com and its scores of local market driven websites. His weekly column, PR to PRofits: The Intersection of PR, Social Media, Marketing and Sales, Kelly’s signature style is on full display - edgy, authentic, and always provocative.
Kelly, a proven multi-media marketing and public relations expert – will serve as a PR & Marketing contributor for 100+ websites, giving CitiesPlanet's growing network of 1+ million readers a forum for discussion and debate, offering tips and tricks to get marketing messages into overdrive, cutting through the noise and traffic of the digital age.
But his real “secret sauce” distills the integration of tried and true sales techniques into the mix.
“I read all the PR blogs out there and quite frankly, I think we need an “old dog” to teach some new tricks. Yes – social media’s making waves, but is anyone really translating their efforts into dollar signs? I do it every day – and my partnership with CitiesPlanet.com is the perfect vehicle to bash the misinformation out there and offer up some tips people can really use. Plus, I’ll get to serve up some tirades along the way – just for fun,” said Kelly.
Kelly’s Black Dog Promotions, the Arizona-based public relations, social media and digital marketing agency boasts high profile clients including the International Sportsman’s Expo, LuckyKatTV.com, NFL legend Nick Lowery and Nadine on the Scene, to name a few. Their winning strategy leverages the exacting combination of sales, advertising, multi-media exposure and good old-fashioned blood, sweat and tears, designed to deliver results.
Fred Mercaldo, Managing Partner of Cities Planet, stated, “Our team is thrilled to add Scott Kelly’s bold, brash voice and common-sense advice to our line-up. This provides great content for our readers, but also exciting marketing opportunities for our advertisers. We know Kelly’s tenured experience will speak to a range of people working to navigate marketing efforts in the ‘Wild West’ days of the digital age.”
Cities Planet is an online advertising media and marketing venture representing 65 city-related websites worldwide. CitiesPlanet manages the sales, marketing, and advertising functions for every site, and spearheads all international and local partnerships.
The Cities Planet Network represents many states and scores of thriving international cities, including Scottsdale.com and LongBeach.com, ranging in size from quaint upscale communities to large metropolitan areas.
