Oryon Technologies, Inc. (OTCQB: ORYN) ("Oryon" or the "Company"), a developer and manufacturer of the innovative next-generation, flexible, crushable, water resistant and wearable lighting technology known as Elastolite® is pleased to announce the introduction of a fresh new brand strategy aimed at supporting upcoming 2013 international marketing and brand recognition programs.
In response to growing interest from international markets, the Company created a proactive campaign establishing an international brand position utilizing icons and messaging that was specifically designed to transcend borders and languages. The updated designs were developed in collaboration with internationally recognized Tractorbeam® branding agency of Dallas, Texas.
The brand strategy conveys the technical as well as practical aspects of the Elastolite® technology applications in the depiction of features, benefits and care descriptions across all visual mediums. The new branding is scheduled for worldwide release as a selection of retail hang tags featured on an exciting lineup of all new running jackets geared for a fall 2013 international launch.
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