Second Annual Miss Pacific Beach Pageant Is About More Than Just Beauty

The Second Annual Miss Pacific Beach Pageant, which will be held at PB Bar & Grill on Saturday September 29th, is expecting another big turnout. The brainchild of Jim Lawlor, locally known as the "PB Millionaire," was a huge success last year with a capacity turnout of over 400 people. In fact, the enthusiastic fans standing in line outside stretched around the block - some waiting for more than an hour to get in. (See video: http://www.youtube.com/watch?v=6ruv3JEaEK4)

The Grand Prize winner of the Miss Pacific Beach Pageant will receive $3,000, however, Lawlor plans to present a check beforehand for $3,000 to Photocharity, which helps the homeless youth here in San Diego. Jeffrey Sitcov, Chairman, will accept the check on behalf of his organization.

Lawlor is also the executive producer of the PB Reality Show which will be filming the behind-the-scenes action of the pageant. The show has been a tremendous success. Since the first episode was released last Spring, the show has gone viral - building up a cult-like following within the local community. In fact, the show's Facebook page has over 61,000 fans. (See Episode One here: http://youtu.be/CIJAIBrWYT4)

One of the duties of the newly crowned Miss Pacific Beach will be to promote Lawlor's various charitable causes. Her first order of business will be to attend the Photocharity walk on October 7th, only one week after the pageant.

Lawlor will be one of three judges that will choose the next Miss Pacific Beach. Contestants will be judged on three categories: a personal interview, a fashion show, and a bikini contest. "I think it's important to find someone that gets along well with all of our staff and represents us well throughout the community," said Lawlor.

The pageant begins at 8PM on Saturday, September 29th. PB Bar & Grill is located at 860 Garnet Avenue, San Diego, CA 92109.