Atlanta 10/17/2012 6:30:00 PM
News / Business

Multiply Your Sales with Citadel EFT

Merchants can now reach more customers with one simple switch. Credit card processing is as necessary to businesses as water is to fish. Without it, they simply wouldn’t survive. Moreso, the quality of the credit car processing service directly impacts both the longevity and the health of the company. A fish swimming around in thick, polluted water will not last long. Its scales will start to come apart. It will swim sluggishly and lethargically.

A company with poor credit card service operates similarly. Persistent monthly fees will reduce the quality of the company’s operating cash flow. Higher than necessary card rates will reduce the efficiency of each transaction. Miscellaneous service charges will diminish cash flows and lead to sluggish decision making.

Merchants who process with Citadel EFT, on the other hand, are the exact opposite. Zero monthly fees reduce expenses and increase cash flow. Low rates of 1.6% for VISA/MC credit cards and 1.1% VISA/MC debit cards increase margins. There are no annual charges because there is no required annual commitment. Overall, businesses who sign up with Citadel EFT are given greater flexibility and increased cash flow.