AURA, Global BPM Software Vendor, Opens a New Regional Office in Santiago, Chile

AURA a global provider of Business Process Management (BPM) Software, has announced the opening of a new head office in Santiago, Chile, from where it will operate in tight coordination with its Partner network.

Chile is the most competitive economy in Latin America and the Caribbean, leading this year's economic growth among OECD countries. In the first quarter of 2012 Chile recorded a 5.6% economic growth.

AuraPortal (*) already has a strong presence in Chile thanks to its exclusive network of Partners and several prestigious customers, including the Ministry of Economy, Development and Tourism (MINECON), FOSIS (Ministry of Social Development), Enap Refineries, Nexus, RSA Insurance and SGS CIMM T&S. This new office will provide high-quality service to these Partners and Customers, while enhancing AuraPortal's market visibility.

(*) The AuraPortal Process Management Platform has recently been distinguished by the independent market analyst firm Ovum in its Decision Matrix 2011 report as the most advanced BPM in the market.

According to Nelson Berríos, AURA's Representative in Chile,"Business Process Management is already widespread in most companies, but poorly controlled due to a lack of truly effective tools. The reality is that almost all BPM tools in the market imply an excessively complex and costly implementation or they lack scalability, greatly limiting the benefits obtained. However, AuraPortal, thanks to its exclusive and innovative system known as Generatrix, offers a user-friendly system which uses checkboxes and drop-down menus to create any type of process, even the most complex, with no need whatsoever for any programming. This not only reduces the work by as much as 50%, but also helps and guides the Analyst to easily create and model any Business Process".

About Aura

AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 50 countries with more than 400 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), ArcelorMittal, Eletrobras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries.

AURA Headquarters are located in North America (Florida) and Europe (Holland) whereas the software development facilities are located in Spain and India.