Search Engine Marketing Reports Expect The Industry Growth Rate To Reach A 19% Increase from 2011

Internet marketing report stated that the market value in the search engine marketing industry will reach over $22 Billion dollars by the end of 2012 which is a 19% increase from the previous year. The growth rate is expected to continue next year because the estimated market value for 2013 is expected to grow another 17%. This means that the search engine marketing industry represents the highest growth rate of any significant marketing channel offline or online. Andrew Guida, CEO and owner of SoCal Digital Marketing, states “Those kinds of growth numbers combined with the most recent major algorithm update provide a perfect opportunity for my company to grow because it will level the playing field for quality SEO companies like mine to go beyond our clients expectations. At SoCal Digital Marketing we have a knack for finding new and innovative ways to reach our clients goals, whether it is through PPC management, social media marketing, submitting a press release, SEO or all of them combined.”

Since the April 24^th Google algorithm update named Penguin, search engine marketing professionals and the SEO industry noticed a large shift in website rankings, some webmasters even had their websites De-indexed from search engines completely. Google made a major change to their search algorithm that caused a panic among the SEO companies that were using automated software to spam the web with poor content and links. This update was created to penalize websites that had too much search engine optimization with irrelevant links and little to no useful content. This change hurt SEO companies that were not providing any value or useful content to their websites. However, SoCal Digital Marketing an Orange County internet marketing company, now thrives from the recent algorithm update because their SEO services have always been results driven and followed the search engine guidelines.

SoCal Digital Marketing actively experiments with their own websites to find new ways to increase keyword rankings, conversion rates, leads, and sales. One of the ways SoCal Digital Marketing utilizes new methods in their SEO services is to integrate social media into their strategy. They have noticed that websites that are actively engaged with customers on Facebook, Twitter, and Google +, will receive higher keyword rankings and natural links. They have also noticed a slight increase in rankings when websites are bookmarked or submitted on the social bookmarking websites such as Digg, Reddit, Stumbleupon, and Pinterest.

With the amount of technology integrated into our everyday lives, it absolutely makes sense that internet marketing is the most rapidly growing marketing channel. Business owners want to increase their engagement and visibility online, when consumers are searching for information and using social media websites.

SoCal Digital Marketing is an internet marketing and web design company in Orange County, California. To reqeust a free SEO website analysis, and receive additional information on how to generate more sales online visit http://www.socaldigitalmarketing.com/