DRJ Dreams Inc. Vista Partners Updates Coverage on Dreams Inc.
Dreams Inc.
Vista Partners announce today that it has updated coverage on Dreams Inc., with a twelve month target price of $2.68. Ross Silver, CEO & Principal Analyst at Vista Partners stated, "Dreams was able to secure an agreement with both JCPenney and NCAAFootball.com just last week and both agreements represent tremendous opportunities for the Company going forward. We believe the JCPenney agreement alone could generate over $20 million in revenues for the Company in the next 12 months. The Company has significantly reduced costs and continues to do so.
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Dreams, Inc. (Dreams) is engaged in the manufacturing, distributing, retailing and selling of sports licensed products, memorabilia and acrylic display cases via multiple channels. The Company is also in the business of selling field of dreams retail store franchises and operates retail stores, and Websites selling memorabilia and licensed sports products, as well as athlete representation and corporate marketing of individual athletes. The Company’s customers are located throughout the United States. As of December 31, 2008, the Company operated six FansEdge stores in the greater Chicago, IL area. In August 2008, the Company acquired the assets of StarStruck/Proteam, a catalogue-focused retailer in the sports licensed products industry.
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