Kraft Foods faces suit over "all natural" claim on Capri Sun drink: NewsTarget.com

A Florida resident, backed by consumer group Center For Science in the Public Interest (CSPI), recently filed a lawsuit against Kraft Foods for marketing its Capri Sun fruit drink as "all natural" despite the presence of high-fructose corn syrup.

Although Kraft has marketed its foil-packed lunchbox drink as "all natural" since its development in 1981, food and beverage manufacturers have recently faced increasing pressure to re-evaluate marketing practices that portray products as healthier for consumers than they really are.

According to the lawsuit, Kraft is tricking consumers into purchasing Capri Sun by marketing it as "all natural," though the CSPI said the drink was "almost juice-less."

Part of the problem is that the U.S. Food and Drug Administration (FDA) does not have a clear definition of a "natural" product or ingredient, the CSPI said. The U.S. Department of Agriculture (USDA) defines a "natural" ingredient as not containing artificial or synthetic ingredients, and being minimally processed.

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Kraft Foods faces suit over "all natural" claim on Capri Sun drink

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