ARY Digital Network Selects Media Morphosis to Handle Mainstream Inventory Sales for North America

ARY Digital Network, the global leader in Urdu Language broadcasting, has appointed Media Morphosis, a full service multicultural communications company, to manage their mainstream Ad sales in North America.

As per the 2010 Census, the Muslim population in North America is estimated at 8 million and has demonstrated a considerable population and financial growth. As a consumer group, the Urdu speaking community boasts one of the highest income, education and business ownership levels than any other ethnic group in the US or Canada.

ARY Digital Network seeks to spearhead its initiative to further educate mainstream companies and organizations on the growing trends amongst Muslims in North America and make them aware of the opportunities available within this dynamic community.

"ARY Digital Network has and continues to deliver the highest quality programming to Muslims and this is why we are the most viewed channel by Urdu speaking audiences globally" commented Junaid Bawany, Vice President of Operations for ARY Digital Network. "In North America Muslims comprise one of the most educated, affluent and influential ethnic communities in existence. The potential for companies in North America to reach this growing population is immeasurable. We are pleased to have MediaMorphosis further assist us creating greater awareness of ARY Digital Network with mainstream companies."

Daniel Ocner, Director, Strategic Marketing and Development, noted, "We are proud to join ARY Digital Network in helping service the needs of Muslims in North America. The Muslim community is a vast, untapped market for advertisers. In 2011 the total spend by Muslims in the United States alone was estimated at $170 billion, highlighting the potential of this market. Mainstream companies need to understand they are interested in brands that not only empower their cultural relevancy but also take the time to understand who they are. By helping engage mainstream companies to strategically approach the Muslim market as a long-term investment, we plan to build value that will benefit ARY, corporations and consumers."

ARY Network holds one of the most diversified portfolio's of channels, starting with its flagship channel ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious & spiritual teachings channel ARY QTV and traditional food & recipes based channel ARY Zauq. All production is done in - house with their own specialized programming catering to Urdu speakers residing in Pakistan and abroad. ARY Digital Network viewers now spread across Asia, Middle East, Africa, Australia, Europe and America, and is available on all major platforms in the United States and Canada.

About ARY Digital:
ARY Digital Network is the subsidiary of the ARY Group established in 1970. The ARY Group of companies is a Dubai-based holding company founded by a Pakistani businessman, Haji Abdul Razzak Yaqoob (ARY) who is the chairman of the group. Currently, the network consists of channels including ARY Digital (Asia-Middle East-UK/Europe-USA) (Entertainment), ARY News, ARY Musik (Music), ARY QTV(Religion), ARY Zauq (Food), HBO, Nick, and many new ventures in the pipeline. Most of the networks in-house channels have their own specialized programming catering to Urdu speakers living in Pakistan and abroad. ARY Digital has now grown as the Urdu speaking television viewers favorite which has spread its footprint across the globe. Today the channel has separate beams across South East Asia, Middle East, United Kingdom, Europe and North America promoting Pakistan's soft image and rich culture across the globe. As an ambassador for the great people of Pakistan beaming in more than 100 countries, ARY Digital has a vision to become a vital organization contributing positively towards a more prosperous Pakistan in the near future.

About MediaMorphosis:
MediaMorphosis is a full service multicultural communications agency specialized in targeting ethnic markets. The company was recently been named one of the top ten multicultural agencies by Advertising Age Magazine. It endeavors to become a leading player globally among advertising agencies specializing in targeting ethnic Diasporas locally and South Asians globally. MediaMorphosis has operations in New York, London, Toronto and Mumbai.

Contact:
Walter Ocner
MediaMorphosis
39-15 29th street
Long Island City NY 11101
718-472-3700