Tampa, marketing company Zidan Marketing & Media Inc explains the importance of consistency in regards to a businesses marketing efforts. The article cites several scenarios to validate this theory on the importance of consistency.
The biggest marketing and advertisers are McDonalds and Coca Cola. It may seem odd that these companies, worth billions of dollars continue to generate marketing campaigns that continue to set spending records. You may be wondering why these iconic companies continue to spent countless amounts of money on advertising. The reason is marketing consistency.
While a multitude of corporations currently benefit from marketing consistency McDonalds and Coca Cola seem to be fascinating case studies. Marketing consistency thrives on one factor, the ability to be on the consumer’s mind while the are ready to make a purchase. McDonalds and Coca Cola are perceived as american icons. They consistently advertise so you won’t forget about them, and also so you won’t consider their competitors.
Marketing consistency cannot provide a corporation complete marketshare sales, but it provides complete market awareness. We also have to factor in the fact that we are human. You have to set reasonable expectations for your marketing efforts. Your company can gain an edge, but you will never eliminate the presence of competition. This is why marketing consistency is so crucial. You need to set yourself apart from your competition.
Another essential marketing consistency factor is the demographic you are sending your message to. Ensure your marketing efforts are not only consistent, but also consistently appealing to consumers in your target demographic. Consider this example: a marketing campaign for baby diapers that reaches single adults who have no children, children that are grown up, or teenagers that aren’t going to have children for many years. This scenario would ultimately prove to be ineffective.
If your marketing efforts are consistently sending your message to your desired demographic, the possibilities will be endless. Let’s re-examine the baby diaper scenario. Consider a diaper marketing campaign to target mothers. Diaper commercials most frequently run mid-day, during soap operas, and talk shows. The reason for this is not coincidental. This time of day is when mothers, are most engaged with the television. This scenario is effective and ideal.
Your company does not need to run commercials comparable to McDonalds or Coca Cola in order to obtain success. There are many cost effective marketing solutions that effectively reach ideal consumers. The most important factor (and purpose of this entire article) is to continue your marketing efforts consistently. The old saying: out of sight, out of mind validates the importance of your campaigns consistency. Continue to engage your target audience on a consistent basis. Consumers will chose your product over your competitors, when they are ready to purchase.
