Award-winning
global sourcing advisory and benchmarking firm, Alsbridge, Inc., today released
a new report on “The Coming Marriage of Necessity Between CIO and CMO”.
The report
suggests that the latest hot topic of discussion in the C-suite is not related
to traditional conversations like which ERP system or customer relationship
management system to implement. Instead, it is about leveraging new channels to
market and deciding who will own delivery - the Chief Information Officer (CIO)
and/or the Chief Marketing Officer (CMO)?
The real challenge
is going to come in the sourcing process.
“The CIO and CMO are going to have to move from collegial members of the
C-Suite, to being joined at the hip allies like they never have been before”,
says Ben Trowbridge, Founder and CEO, Alsbridge Inc. The words in one’s marriage
vows, “for better or worse, in good times and bad…” are an appropriate description.
The newly
consummated marriage between CIO and CMO must also be structured to include a
third party – the managed service provider. As the leading independent sourcing
advisor, Alsbridge has assisted hundreds of companies across all industry verticals
to establish and maintain mutually beneficial relationships with managed
service providers.
The five
takeaways from this report are:
1. For buyers to fully leverage their ability to utilize social media,
mobility and other digital channels, the CIO and the CMO are going to have to
work together in ways they have not done before;
2. The life span of the technology is short and the customers need to
think about it as a disposable asset rather than one that can be
depreciated. So don’t buy it, “lease” it
and the resources needed to implement, use and shut it down;
3. Ensuring that any corporate system has the architecture to acquire,
store and provide access to the data collected from these channels;
4. The key to success is establishing a flexible relationship with a
managed service provider that can help a customer provision, test, scale, run
and then shut down the technology.
5. Significantly different ways to procure and manage the services. Traditional methods take too long, are too expensive and may not get you the right result.
And of course, there is number six - contact Alsbridge. We can help because we know which managed service providers have the capabilities customers need and how to establish a contract and relationship with them that will work for both the CIO and CMO.
You can download the complete report here The Coming Marriage of Necessity Between CIO and CMO.
About
Alsbridge Inc.
Alsbridge provides world class sourcing advisory and benchmarking services for
the CIO, CFO and CPO. We’ve helped
hundreds of companies reduce costs and get more value from their vendors. Our experienced consultants leverage proprietary
tools and information databases to identify and engage the optimal vendors for
your situation, negotiate best practice terms at fair market prices, and
improve the way you work with your vendors.
Alsbridge clients utilize the most cost effective and value added
sources globally for IT infrastructure services, hardware and maintenance,
network services, software and maintenance, application support and
development, business processes and cloud services. Alsbridge was ranked the #1
outsourcing advisor in the world by the International Association of
Outsourcing Professionals (IAOP) based on the value delivered to clients. This commitment to delivering value to our
clients has made Alsbridge a distinguished member of the 2010 Inc. 500 fastest
growing privately held companies in America.