Ann Arbor, Michigan 9/9/2009 9:00:00 PM
News / Education

iPhone Application Alleviates Back-to-School Jitters for College Students

iSoBusy Fake Call iPhone App Seeks to Remedy Back-to-School Annoyances

Niklas Johnson, a “pizza ninja” by night and college student by day who attends Normandale College in Bloomington, Minnesota says: “I’ve had my share of nightmare college experiences. You know, blind dates, dull parties.” One iPhone developer seeks to remedy this.

Niklas’ sentiments are echoed by college students everywhere. There are countless student blogs about dull, annoying or rude experiences during college life. And with students heading back to school now, inevitable awkward social moments await them⎯those uncomfortable social encounters that annoy young adults.

There is hope. A company has created a lighthearted iPhone application to keep those moments from persisting to haunt students like Niklas. That app,
iSoBusy, is a new twist on an old theme: the iPhone “fake call” app. Such apps simulate phone calls that are used to interrupt embarrassing social situations, uncomfortable meetings and the like. iSoBusy, however, is the first fake call application for the iPhone to offer pre-recorded “accomplices” that simulate real live callers to bail out the iPhone user. When an accomplice calls the user, the accomplice continues to talk until the user ends the call.

“Going through college not knowing how to get out of certain situations, things can get pretty uncomfortable,” states David Brier, co-creator of the iSoBusy app, which also goes by the moniker “the ultimate social repellant.” Brier also says “College students need an exit strategy from those situations. That gave my partner, John Stout, and me the idea for iSoBusy.”

Niklas Johnson says “When I first heard of this iPhone app that made these realistic sounding calls when I needed to be rescued, I thought it was brilliant.”

iSoBusy’s pre-recorded accomplice callers include those family members no college student can do without: mom, dad, sister, brother. Other accomplices include a girl on spring break and the young man with too many body piercings, as well as a dysfunctional contractor, a French Maitre d’, a family attorney, a promotional call from hell, an oriental dry cleaner calling about that stain he can’t get out. One accomplice is even a Nigerian statesman with a very sincere offer that will make the iPhone owner an immediate millionaire.

Of course the test of any such app is whether or not it works. iTunes Store reviews of iSoBusy's
fake call app indicate that it indeed does work, with one reviewer happy that iSoBusy bailed him out of an agonizingly dull diatribe from a cab driver. And Niklas Johnson agrees: “It sure helped me out when I needed it!”

Released to the iTunes Store this summer, sales of iSoBusy have progressively increased both in the U.S. and abroad.

Promotional codes of iSoBusy are available for editorial review purposes.

About iBeSilly: Branding expert David Brier and IT industry entrepreneur John W. Stout spearhead iBeSilly, an iPhone app development company, whose goal it is to enrich the quality of laughter of iPhone users with entertaining and non-offensive iPhone apps.