Nicky Senyard, founder and CEO of Income Access, a digital marketing firm specialising in innovative marketing services and customisable analytical software that caters to the iGaming industry, will be on the judges panel at the 2013 Gaming Intelligence HOT 50. Held annually, the HOT 50 recognises iGaming innovators “who have made a difference to their company or the industry during the past year.” This will mark Senyard’s second appearance at the prestigious event.
The aim of the HOT 50 is to “reveal the profiles of the most talented, innovative and inspiring individuals in the online gambling industry.” The event is one that creates an appreciation for iGaming as a whole, and in doing so acknowledges all aspects of the industry and its professionals; the only criteria that the nominated persons and technologies must share and exhibit is excellence in their field.
In order to be eligible for the Gaming Intelligence HOT 50, nominees must actively be involved in the iGaming industry, and also contribute towards its progress and expansion.
On the announcement, Senyard said: “It’s an honour to be included with such a distinguished group of individuals. The panelists called upon for the HOT 50 are some of the most talented individuals in the iGaming business, and to be included among them is a great privilege. The event strives to promote and showcase the value and innovation associated within the iGaming world, an incentive that Income Access shares. To be working with Gaming Intelligence in selecting future innovation and industry advancement is a very exciting prospect because this is the very essence of what our company does. The HOT 50 is also about building relationships, and for us, this is the cornerstone to successful relationships.”
As a judge, Senyard will be joining the following esteemed colleagues: Warwick Bartlett, Chief Executive of Global Betting and Gaming Consultants; Andrew Bulloss, Director of Odgers Berndtson; Joe Brennan, President of iMEGA; Mark Davies, Chief Executive of Camberton Strategic Communications; Vaughan Lewis, Executive Director at Morgan Stanley; David Loveday, Chief Executive of Openbet; Dawid Myslinski, Analyst at Redeye; Jim Ryan, Co-Chief Executive of bwin.party digital entertainment; and Birgitte Sand, Head of Danish Gambling Authority.
Senyard was featured at the inaugural event in 2012, where judges spoke about her impact and influence in the industry: “When it comes to affiliate marketing solutions Nicky Senyard’s Income Access has been phenomenally successful. She founded the company in 2002 and has built it up to become a market leader. Senyard is a true pioneer in the field of affiliate marketing. She recognised very early on that this industry is all about networking and has become the living embodiment of that philosophy. She has a commitment to building relationships that operators and affiliates bond with. Senyard employs just 50 staff in three countries but she works with over 80 leading brands and 18,000 affiliates. Her influence over the industry is enormous.”
To learn more about Gaming Intelligence, and their full list of products and marketing services, please see their website.
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor , Twin Spires and Pinnacle.
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