September 11, 2009 9/12/2009 6:50:00 AM
News / Business

Bold New Platinum Engagement Ring in LA Times

A brand new style represents a brand new direction for Novell

Novell Design Studio, an American wedding band and engagement ring manufacturer that specializes in product customization, recently introduced a new platinum engagement ring design in a special advertisement placed on page two of the September 9, 2009 edition of Los Angeles Times. This new platinum style represents a fresh direction for Novell’s platinum bridal jewelry. The highlighted engagement ring is pictured with a one and a half carat center stone and has approximately one carat worth of smaller side diamonds. It’s a bold new look for the over twenty year old company.

View more details about this new platinum engagement ring.

Platinum Has a Separate Meaning for Men and Women
Novell has always emphasized the philosophy that platinum is the superior metal choice for both men's wedding bands and women's wedding bands and engagement rings. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Why Choose Platinum For Your Wedding Band and Engagement Ring?
Love lasts a lifetime, and so should your platinum wedding band and engagement ring. With the inflated costs of nearly everything associated with throwing a proper wedding (the cake, music, ice sculpture, cuisine, etc.), platinum is one of the few items that may actually increase in value as time passes. Your platinum wedding band and engagement ring can potentially become heirlooms, so you can pass them down to future generations. Imagine the face of your child, grandchild or great-grandchild lighting up as they inherit a genuine piece of family history. Feel free to download more information about platinum at
www.novelldesignstudio.com/platinum

More about Novell Wedding Bands and Engagement Rings
Novell Design Studio has prided itself on continually bringing innovation to the bridal jewelry industry. The company currently specializes in customizing its designs to suit individuals’ particular needs, tastes and diverse lifestyles. Since no consumer should just have to settle for what is on the shelf, Novell can specially manufacture almost all of their wedding band styles in many variations – wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Novell wedding bands and engagement rings are sold at over 1,000 authorized retailers nationwide. Visit
www.novelldesignstudio.com to find the authorized retailer in your area.