Atlanta 9/19/2012 6:45:00 PM
News / Consumer Goods

Liberator Signs Cupido as Exclusive Licensee/Branding Partner for Liberator Products in Hong Kong, Macau and Mainland China

Liberator, Inc. ( OTCBB : LUVU ) ( OTCQB : LUVU ), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator®brand, today announced their brand expansion into Asia through its newest partnership in Hong Kong, China.

Cupido Sensual International (HK) Limited is owned and operated by industry veterans, a committed and loving couple Mayi Ardila and Michael Lozada, and their business partner Christy Ho. This dynamic and complimentary team brings a wealth of knowledge of the industry to China based on a clear philosophy of enhancing human life through sexual well-being, as well as a local presence with offices in Hong Kong and Guangzhou. Christy Ho brings her experience in international business, as well as fluency in both Cantonese and Mandarin Chinese that will be invaluable to the Liberator brand. Cupido will also be building brand awareness through direct-to-consumer advertising and press in order to generate consumer sales both within and outside of the adult channels. Cupido will keep its promise of bringing responsible, healthy, anatomically designed, earth friendly, relationship oriented and respectful products to its customers by partnering with Liberator's philosophy that will lead to rising the value for both brands.

Commenting on the new partnership, Cupido, Ltd. Managing Director Michael Lozada states, "We are quite excited about the opportunity to represent the Liberator brand in China. The Liberator line brings us great products and brand recognition at a point in our society where sexual health and wellness is becoming increasingly more important to people." 

Michael Kane, Executive Vice President for Liberator, Inc., says, "All of us at Liberator are thrilled to have Cupido on board, and we look forward to working alongside their team to develop the market. Our analysis suggests great potential in the region, and Cupido has agreed to purchase a minimum of $7.0 million in Liberator products over the next 5 years so we are confident that Cupido is committed to the brand and the right group to partner with in this endeavor."

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is headquartered in a 140,000 square foot facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and international licensees. The company is known for cutting-edge advertising and product branding. Since inception in 2002, Liberator has sold over $60 million of branded Liberator products.

Liberator operates an online retail e-commerce website at: and can be followed on Twitter at:

For comprehensive investor relations material, including fact sheets, research reports, and video regarding Liberator, please visit the Company's investor relations web site at

Forward-Looking Statements

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