USA Today Features Liberator in National Article, Recognizes Sexual Wellness Revolution in the Making

Liberator, Inc. (LUVU) (LUVU), a progressive, vertically integrated company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® brand, has been featured in a national USA Today article on the rise in sexual wellness products such as those created and sold by Liberator.

The article was published Thursday, May 31, 2012 in the nationwide print distribution of the paper and is available at the following link:
http://www.usatoday.com/news/health/wellness/story/2012-05-29/vibrators-and-sex-toys-sales/55289424/1.

As discussed in the article, store shelves at supermarkets, pharmacies and supercenters across the United States are making room for sex toys once reserved for adults-only eyes. CVS, Walgreens, Kroger, Safeway, Target and Walmart are among major national chains that now include vibrators on store shelves. And, perhaps brought about by the best-selling Fifty Shades of Grey books, consumers are seeking out websites like Liberator.com that sell an array of paraphernalia designed to enhance the sexual experience.

"We are incredibly pleased to have our product line recognized in a leading national newspaper," said Louis Friedman, President and CEO of Liberator, Inc. "First, it's important to note that USA Today recognizes the sexual wellness revolution that is happening, citing strong market trends and both widespread acceptance and use for an array of pleasure-increasing items."

"It is also important to note that in a relatively brief article about the emergence of these products that Liberator is prominently featured and connected to the Fifty Shades phenomenon. This is clearly a strong comment on both the market opportunity and our pedigree in the vertical market," Mr. Friedman added.

About Liberator, Inc.

Liberator, Inc. is a dynamic vertically integrated public company capitalizing on the emerging sexual wellness revolution through the worldwide marketing of the Liberator® line of products, the luxury and lovestyle brand that celebrates intimacy by inspiring romantic imagination. Established with the conviction that sensual pleasure and fulfillment are essential to a well-lived life, Liberator Bedroom Adventure Gear® empowers exploration, fantasy and the communication of desire, for persons of all shapes, sizes and abilities. Products include Liberator shapes and positioning systems, pleasure objects, and sensual accessories. Liberator, Inc. is currently housed in a 140,000 square foot vertically integrated manufacturing facility in a suburb of Atlanta, Georgia. Liberator, Inc. has over 100 employees, with products being sold directly to consumers and through hundreds of domestic resellers, on-line affiliates and six international licensees. The company is known for cutting-edge advertising and product branding. Since inception in 2002, Liberator has sold over $60 million of branded Liberator products.

Liberator operates an online retail e-commerce website at: www.liberator.com and can be followed on Twitter at: www.twitter.com/Liberator.

For comprehensive investor relations material, including fact sheets, research reports, and videos regarding Liberator, please follow the appropriate link: Investor Portal, Research Report, Executive Team Video, Factory Video and Investor Fact Sheet.

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