Nutritionally unaware consumers guzzle down soda pop for breakfast: NewsTarget.com

Consumption of carbonated soft drinks with breakfast has soared among U.S. consumers in the past 20 years, according to data from the New York-based consumer research firm NPD Group. Coffee consumption appears to have fallen accordingly.

According to NPD Group, consumers eating breakfast outside the home order soda pop with 15.1 percent of their breakfasts, compared with 7.9 percent in 1990. Of meals eaten at home, 2.4 percent now include carbonated soft drinks, compared with only 0.5 percent in 1985. Coffee consumption with meals outside the home has dropped from 48.7 to 38 percent in the last 15 years.

The data analyzed by NPD only covered beverages consumed with meals, and did not address overall consumption. While full-sugar sodas are more popular breakfast drinks than diet varieties, consumption of both has increased. In 1990, diet soda was consumed with only 1.7 percent of breakfasts, compared with 5.3 percent in 2006.

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Nutritionally unaware consumers guzzle down soda pop for breakfast

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