QualityStocks would like to highlight Local Corporation (NASDAQ:LOCM), a leading national online media company that connects merchants and consumers. Using powerful technology platforms, the company provides a host of innovative business solutions, including digital marketing products and tools such as local business and product search, mobile, SEO, web hosting, social media, and daily deals, all to help merchants grow their business.
In the company’s news last week,
Local Corporation announced the successful launch of its first content driven, industry specific website. The website is designed to be the first in a series of sites that are aimed at extending Local Corporation’s reach and engagement with local consumers and businesses.
The company, which was recently ranked #8 on Website Magazine’s “Top 50 Digital Advertising Networks,” has further plans to utilize these industry specific websites to better penetrate the monetization of local markets, specifically.
Local Corporation’s first site, www.insurancelow.net, provides the user with the ability to compare insurance quotes while also offering a car insurance guide which details important decision criteria when choosing an insurance carrier. According to J.D. Power and Associates, auto insurance is a $161 billion industry that spent about $5.3 billion on advertising in 2011.
In addition to industry specific content, Local Corporation has stated that each site will include educational articles and other content designed around specific topics. Additionally, the sites will provide the ability to request and receive a quote from a licensed industry professional via the completion of a brief form, as well as a directory that enables consumers to search for service providers in their local area, providing them with contact information and user ratings and reviews.
Local Corporation has stated that it has plans to focus monetization of its new portfolio of sites via lead generation and through a variety of digital ad formats, such as pay-per-click, pay-per-call, display, and subscription ad units. Future planned vertical site releases will focus on additional key consumer service categories.
“We already provide small businesses with leads as part of our ‘Launch by Local’ digital media suite for small businesses, so it’s natural for us to expand further into this performance ad segment,” commented Heath Clarke, Local Corporation, chairman and chief executive officer. “These sites expand our ecosystem and lead generation is expected to help us to optimize overall monetization by harvesting leads from the 30 million consumers we reach each month, who are searching for goods and services locally.”
In 2011, approximately 30 percent of all online searches were conducted locally and were valued at $5.7 billion, according to BIA/Kelsey. It is expected that by 2016 local online searches will grow by a CAGR of 12 percent, representing 35 percent of all online searches, and will be valued at $10.2 billion. Digital media and advertising is a quickly growing format, with billions of new dollars flowing in from traditional and online advertisers attempting to reach local consumers online. Local Corporation expects its use of vertical sites will assist the company in claiming an increased portion of this transitioning media spend.
About QualityStocks
QualityStocks, based in Scottsdale, Arizona, is a free service that collects data from hundreds of Small-Cap and Micro-Cap online Investment Newsletters into one Daily Newsletter Report. QualityStocks is dedicated to assisting emerging public companies with their investor communication efforts and connecting subscribers with companies that have huge potential to succeed in the short and long-term future.
To sign up for The QualityStocks Daily Newsletter, please visit www.QualityStocks.net
Please read FULL disclaimer on the QualityStocks website: http://Disclaimer.QualityStocks.net
Forward-Looking Statement:
This release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. Risks and uncertainties applicable to the company and its business could cause the company's actual results to differ materially from those indicated in any forward-looking statements.
