Microsoft Corp. (NASDAQ: MSFT) is testing a way to display some search results as galleries of moveable images instead of text links, according to Associated Press on Monday.
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The move is part of its ongoing attempt to differentiate its Bing search engine from Google (NASDAQ: GOOG). Microsoft allows for users to scroll through pictures as search results. You can go to bing.com/visualsearch to browse available categories.
Microsoft used Silverlight, its technology for making sophisticated Web sites with lots of content and moving parts, to build the visual search program.
For Bing's new feature, Microsoft hand-picked about 50 categories and worked with outside companies, including shopping sites, to pull in the necessary pictures and descriptions.
Microsoft launched Bing in May and the company's share of U.S. searches rose to 10.7 percent in August from 9 percent in July, according to the Nielsen Co. Google executed 64.6 percent of U.S. searches in August, according to Nielsen, while Yahoo (NASDAQ: YHOO), the No. 2, was used for 16 percent.
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