Pompano Beach, FL 9/18/2009 3:58:19 AM
News / Business

The Balancing Act and ViaCord— Working Together in Helping to Save Lives

A Service You Can Bank On…

 

(Pompano Beach, FL September, 2009)  The ViaCord service is Family Cord Blood Banking.  Every month, thousands of families choose ViaCord to help protect the health of their family.  With a simple process of banking your baby’s cord blood, you could be making a choice that would potentially provide a lifesaving treatment for your child-- or even a family member.  To find out more, tune into The Balancing Act  as they’re joined by ViaCord September 25th on Lifetime Television at 7 a.m. (Eastern/Pacific—check your local listings). 

Since the first cord blood transplant 20-years ago, cord blood stem cell treatments have come a long way.  There are now nearly 80-diseases which a cord blood transplant is the treatment, and cord blood stem cells are emerging as a potential treatment for Type 1 diabetes and cerebral palsy. There have been over 100-children treated in the last year alone.

Chief Science Officer, Maury Kraus says, “Cord blood, or umbilical cord blood, is the blood remaining in your child's umbilical cord following birth. It is a rich, non-controversial source of stem cells that can only be collected at the time of birth. For most families, banking their baby's cord blood offers peace of mind that should there be a need, their family’s stem cells are readily available.”

 

ViaCord's Processing Laboratory is a state-of-the-art cord blood cryopreservation facility that’s solely dedicated to processing and storing your baby's cord blood.  For more information please visit www.viacord.com.

And if you missed the show, or would like to view it again please go to www.thebalancingact.com, just search ViaCord.   

 

About Brand Star Entertainment’s The Balancing Act: The Balancing Act TV show on Lifetime Television is America’s only morning show about women, for women, trusted by women.  Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives.  The show is produced by BrandStar Entertainment and airs on Lifetime Television 7 a.m. Eastern/Pacific (check local listings).  Additional information and each segment can be accessed on the show’s website, www.TheBalancingAct.com.  Each episode is also available on www.Google.com/video and www.YouTube.com.  Sign up for the show’s newsletter at www.thebalancingact.com/join.php.  For more details about BrandStar Entertainment please visit www.brandstarentertainment.com.

 

 Media Contact:

Denise Kraft, Public Relations Director

dkraft@o2mediainc.com