Pompano Beach, FL 9/18/2009 4:01:33 AM
News / Business

Don’t Get Left Holding the Bag! Join The Balancing Act as they Welcome The Kellogg Company to the Show!

Kid’s Lunches and Kellogg’s-- Brown Bagging is as Easy as A, B, C…

(Pompano Beach, FL September 2009)  If you’re like most parents who send their kids to school with packed lunches-- you might want to listen up. The Kellogg Company wants you to know that at least 1 out of 5 kids ends up either trading or throwing their lunches away!!  Now, don’t get angry and start packing them sardine sandwiches!  There’s an easier solution to tackle the traders, and get a grip on the garbage dumpers!  Join The Balancing Act and The Kellogg Company as they get down with the A, B, C’s of lunch packing.  Tune in September 23rd on the Lifetime Channel at 7am. (Eastern/Pacific)

The Balancing Act is excited to have Kellogg’s Nutrition Director, Cheryl Dolven to kick off the program by showing just how to pack a great tasting lunch for your kids!  Dolven gives the breakdown of the A, B, C’s, “Let’s start with “A”-- Ask your child to help prepare, or plan their sack lunch.  Next, “B”-- Bargain!  Allow them to have at least one of their favorites in their lunch– if it’s higher in fat or calories simply surround it with fruits, vegetables, or even yogurt. Last, but not least “C”-- Cater!  Remember that the lunch you’re making needs to be appealing to your child so that they’ll actually eat it!” 

One thing that helps alleviate the little stresses from brown bagging it-- is to stock up on your kid’s favorites at a club warehouse store, like Sam’s Club!

So, parents-- it’s more than OK to pack a treat for your kid’s lunches.  Just make sure it’s sensible, small, and planned into their school day!   The Kellogg Company recommends treats like, Rice Krispy Treats, Cheez-Its or Zoo Crackers!  These popular Kellogg snacks are sure to bring a smile to any child’s face!

 

And if you want to learn more about good nutrition you can log onto www.kelloggnutrition.com.

If you were out to lunch and missed the show, no worries!  You can still watch it at www.thebalancingact.com, just search Kellogg.    

About Brand Star Entertainment’s The Balancing Act: The Balancing Act TV show on Lifetime Television is America’s only morning show about women, for women, trusted by women.  Celebrating life and all there is to accomplish, The Balancing Act inspires and empowers with entertaining and educational segments, placing women in the best position to achieve success in every area of their lives.  The show is produced by BrandStar Entertainment and airs on Lifetime Television 7 a.m. Eastern/Pacific (check local listings).  Additional information and each segment can be accessed on the show’s website, www.TheBalancingAct.com.  Each episode is also available on www.Google.com/video and www.YouTube.com.  Sign up for the show’s newsletter at www.thebalancingact.com/join.php.  For more details about BrandStar Entertainment please visit www.brandstarentertainment.com.

 

 Media Contact:  Denise Kraft, Public Relations Director, dkraft@o2mediainc.com