News / Entertainment
Super Bowl Ad Featuring Britney Spears’ ex, Kevin Federline, Drawing Sharp Criticism from Restaurant Association
Nationwide Insurance’s 30: second ad set for the Super Bowl has already stirred the pot for many individuals in the restaurant industry. The ad features the estranged husband of Britney Spears, Kevin Federline. In the ad Federline goes from dreaming about being a rap star to working at a fast-food restaurant.
National Restaurant Association's Chief Executive Steven Anderson has contacted Nationwide and asked them to pull the ad claiming that it denigrates the individuals who work in the restaurant industry. He wrote “Developing creative concepts that accomplish the marketing strategies for a product should not require denigrating another industry.”
A Nationwide spokesman defended the ad and saying “The intent of the ad isn't to offend or insult the many fine individuals who work in the restaurant industry. The focus of the ad is the element of surprise, not the setting of a fast food restaurant.”
In past commercials surrounding their “Life Comes At You Fast” campaign, Nationwide has used Fabio and MC Hammer to demonstrate the sudden turn of events that could change a persons fortunes.
Federline has been separated from Britney Spears since last November.
