Google Inc. (NYSE: GOOG) announces DoubleClick Advertising Exchange as a new method of selling ads on the internet. Google mixes their recently acquired DoubleClick Inc. with their understanding of search engine marketing. The DoubleClick Advertising Exchange will be integrated with Google’s Adwords. The new exchange will allow companies to bid for ad space on web sites that vary from blogs to news sites.
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About Google Inc.
Google Inc. maintains an index of Websites and other online content, and makes this information freely available through its search engine to anyone with an Internet connection. The Company’s automated search technology helps people obtain nearly instant access to relevant information from its online index. The Company generates revenue primarily by delivering online advertising. Businesses use its AdWords program to promote their products and services with targeted advertising. In March 2008, the Company acquired Click Holding Corp. (DoubleClick), a company that offers online ad serving and management services to advertisers, ad agencies and Web site publishers. In August 2008, the Company sold the search marketing business of Performics, a division of DoubleClick. In September 2008, Google Inc. bought Korea-based blogging software developer Tatter and Company.
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