Burberry Group plc (LON: BRBY) expands fashion articles adding $600 trench coats and $150 Wellington boots to entice U.S. stores into giving more space to the brand. Burberry Group is also working towards reversing falling sales in the U.S. economy.
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The company’s new packable coats sell for about six times less than their $3,750 lambskin suede version. Burberry plans on expanding their trench coat range, looking to reach a wider market. Last year about 7% of Burberry’s total sales came from U.S. Wholesaling. Customers of Burberry’s include Nordstrom Inc., Neiman Marcus Group Inc., Saks Inc. and Macy’s Inc.’s Bloomingdales.
About Burberry Group plc
Burberry Group plc is a holding company. It designs, sources, manufactures and distributes luxury men's, women's and children’s clothing and non-apparel accessories globally through its own retail stores, concessions, online and to wholesale customers and franchisees. Burberry also licenses third parties to manufacture and distribute products using the Burberry trademarks. The Company's non-apparel offerings include handbags, soft accessories, such as scarves, small leather goods, shoes, belts and jewellery. As of March 31, 2009, its retail outlets included 119 mainline stores, 253 concessions within department stores and 47 outlets, and wholesale outlets included sales to prestige department stores and specialty retailers worldwide, as well as sales to its franchisees who operate 81 Burberry stores. Its licensing included royalty income received from Burberry’s partners in Japan and from global licensees for fragrance, eyewear, timepieces and childrenswear.
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