Domino’s Pizza (NYSE: DPZ) has launched four new sandwiches. Domino’s consulted an astrologer to see if consumers’ zodiac signs influence their food and sandwich preferences. It turned out that the Taurus love beed, Cancer craves comfort foods and Scorpio’s prefer spice and seasoning to their sandwich. Domino’s partnered with Steve Weiss, author of Signs of Taste and president of Straightforward Communications to create this analysis. Domino’s Oven Baked Sandwiches start at $4.99 and are available in eight varieties.
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About Domino's Pizza
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its primarily locally-owned and operated franchised system, Domino's operates a network of 8,773 franchised and Company-owned stores in the United States and 60 international markets. The Domino's Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. In 2009 Domino's ranked number one in customer satisfaction in a survey of consumers of the U.S. largest limited service restaurants, according to the annual American Customer Satisfaction Index (ACSI).
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