News / Business
Dynamic e-Newsletter Manager streamlines direct e-mail marketing campaigns
Hudson Horizons' system lets clients create, submit and track e-Newsletters
The HH e-Newsletter Manager enables businesses to create, publish and submit HTML newsletters to their personal list of customers and prospects with ease. Clients who integrate the user-friendly HH e-Newsletter Manager into their website can control the content of every newsletter, add hyperlinks that lead to live web pages, add and update recipient information, and successfully distribute mass emails and e-Newsletters at their leisure.
Hudson Horizons VP of Web Development Matt Mayernik noted that direct email marketing and e-Newsletters are an important way for companies to feel connected with their clients and vice versa. "But we’ve really taken this concept to the next level," he said, "by including detailed reports our clients can use to gauge the success of their campaigns, and tweak them where necessary."
Each email submitted through the HH e-Newsletter Manager includes complete statistics that track the total times sent, total recipients, total success, total failed, total newsletter views, total newsletter unique views, total views vs. percent of sent newsletters, total newsletter link clicks, total users that clicked a link and other complementary data.
The HH e-Newsletter Manager also features an automated Email Bounce Management System that processes and categorizes all email bounces as either a Hard Bounce, Soft Bounce, Transient Bounce, Challenged Response or Ignored Response. These categories give companies a clear understanding of the degree of success for each email campaign.
“Of course, we also want to make the entire process legitimate and user-friendly,” continued Mayernik. “That’s why we’ve added an opt out feature, which is located in the footer of each email and e-Newsletter sent through the system.” Mayernik explained that the straight-forward button allows recipients to “opt out” of receiving the newsletters, thereby cancelling their subscription.
Hudson Horizons also offers e-Newsletter and mass email content generation services. Social Media Specialist Lauren Litwinka outlined the basic requirements that get the ball rolling: “For e-Newsletters, all clients need to provide is a simple bullet point list of what message they want to convey, whether it be recent company news, new clients, added inventory, upcoming projects, recent media exposure, e-Commerce sales, special promotions or any other industry-related topics.”
Once the team at Hudson Horizons has current and accurate contact information, the preferred date of e-Newsletter release, and a list of contacts, they create comprehensive, original, fluid write-ups of the information that are optimized with relevant, well-placed keywords. Newsletters and emails can also feature embedded links to helpful resources and related information.
“Because our design team crafts these newsletters in-House,” continued Litwinka, “we can even customize each newsletter template so that it reflects the client’s brand and marketing materials.”
Contact Hudson Horizons today to learn more about how you can streamline your e-Newsletter and direct email marketing campaigns with our fully scalable and dynamic HH e-Newsletter manager.
