Nicky Senyard, CEO of Income Access, a digital marketing and technology firm providing turnkey solutions for the iGaming, lottery, and trading industries, will be speaking at the upcoming London Affiliate Conference (LAC).
Speaking on Day 2 of the conference (February 8, from 12:30-1:00 p.m., in Conference Room 1), Nicky’s presentation will focus on optimising the player conversion process in affiliate marketing.
Titled Breaking Points in the Player Conversion Process, the presentation will detail client conversion pitfalls, and the tools and techniques used to avoid and correct them.
Player acquisition and retention are fundamental to affiliate marketing objectives; this presentation will cover the importance of an optimised player journey with an understanding of how affiliates can mitigate potential breaking points. Geared primarily towards affiliates and operators, the presentation will provide relevant insight to anyone involved in acquisition marketing within the iGaming industry.
Nicky Senyard is president and CEO of Income Access. She founded the company on her philosophy to combine innovative solutions with long-term, profitable relationships. Under her guidance, Income Access has grown from an affiliate marketing company into an award-winning, full-service technology and digital marketing firm.
Nicky’s vision and business acumen have made her one of the most influential, respected, and widely recognised leaders in the iGaming industry. Her leadership and determination have enabled Income Access to become a primary supplier of award-winning analytics and reporting, search engine marketing, social media, and creative digital marketing strategies.
LAC 2013 is scheduled to take place at Old Billingsgate Market, London, England, from February 7-10. As the iGaming industry’s foremost networking event, LAC is the epicentre of industry news and happenings.
To learn more about Income Access and its services, visit stand 49 at LAC, or email hello@incomeaccess.com.
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor , Twin Spires and Pinnacle.
CONTACT INFORMATION
Income Access Press Room
+1-514-849-8595
