Italy-based Admiral Interactive, a provider of online games, has partnered with Income Access, a digital marketing firm and software specialist for the iGaming industry. The partnership allows Admiral Interactive to pair its unique online gaming products and services with Income Access’ industry-leading software and marketing intelligence.
Admiral Interactive will use the Income Access software solution to manage multiple brands, products, verticals, and territories from a single access point. Initially, the company will integrate four brands into the software: CasinoYes.it, PokerYes.it, BingoYes.it, and SlotYes.it.
“We are very excited about the chance to work with Income Access,” said Federico Fogli, Director at Admiral Interactive, explaining how the company will leverage the software’s in-depth tracking, reporting, analysis, and communication features.
“The tracking capabilities and marketing tools of the Income Access software are unparalleled in the iGaming industry, and we feel this is the best possible partnership to help us grow our brand going forward,” he said.
“Income Access is very excited to be working with Admiral Interactive,” said Income Access CMO Sarafina Wolde Gabriel. “As they are iGaming leaders in Italy, we feel this is a partnership that will benefit both companies, allowing us to increase our reach in the ever-important European market.”
About Admiral Interactive
Based in Italy, Admiral Interactive SRL is part of the Novomatic Group. With a turnover of almost €3 billion in 2011, the Novomatic Group is one of the leading international companies in the gaming industry. Currently, the Novomatic Group has offices in 32 countries, and it exports technologically advanced gaming equipment to more than 73 countries.
Backed by the global reach and experience of the Novomatic Group’s companies, Admiral Interactive is a leader in the Italian online gaming market, with an innovative, completely client-oriented strategy. The company began developing online games in February 2012, and has since launched four separate brands: CasinoYes.it, PokerYes.it, BingoYes.it, and SlotYes.it.
CONTACT INFORMATION
Federico Fogli
Director
+39 366 6424698
f.fogli@admiralinteractive.it
About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming, lottery, and trading (Forex, Binary Options) industries with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.
Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 22,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Interactive, Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, PMU, Interpartners, Nordic Bet, Danske Spil, Deal or No Deal Bingo, Jackpotjoy, Tombola, Stan James, Bet Victor, Twin Spires, and Pinnacle.
CONTACT INFORMATION
Income Access Press Room
+1-514-849-8595
