Pro Step Marketing worked with Gay Puckett of JB Goodwin Realtors in Austin, TX to develop a comprehensive real estate marketing strategy to expand her online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.
Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties in the Austin, TX real estate market are easily accessible to site users - only one or two clicks away. Additionally, site visitors can search specifically for Austin, TX real estate options such as luxury homes, condos and townhomes, or even newly constructed homes with ease.
A new search engine optimization program was also implemented that will eventually move the Austin, TX real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and Bing. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.
Puckett is a real estate professional who goes out of her way to assist buyers and sellers. Puckett used Pro Step Marketing's knowledge and experience to guide her through the development of the new website to better assist her clients.
"Pro Step Marketing really did all the advanced things for my new website like search engine optimization and lead generation. Now my listings will be found by more buyers, and I can track and monitor the effectiveness of my website better than any other web host on the market in my opinion,” said Puckett. “Pro Step Marketing knows what quality work is.”
Puckett added that her new Austin, TX real estate website will be a valuable tool for anyone thinking of buying a home or relocating to the Austin area. “I loved adding features that benefit sellers and buyers like shopping by mapping, adding specific school districts, or subdivision names. It was fun to put together the real estate and area resource links to things like where to get school ratings, where to get Austin City Limits tickets and schedules, where to find boat storage or pet sitting or real estate news trends,” she said. “All these are things I would want to know if I were from out of town and all the statistics to help a seller decide if it was the right market to sell and how to state and prepare a house to be in top competitive condition.”
Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.
