OPERATION SMILE TO PARTICIPATE IN HASBRO’S PROJECT ZAMBI

Operation Smile is happy to be a beneficiary of Hasbro's PROJECT ZAMBI Celebrity Auction.Hasbro's PROJECT ZAMBI is a global cause initiative dedicated to raising awareness of the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa and around the world and supporting programs that are caring for them.

The PROJECT ZAMBI Celebrity Auction features approximately 25 autographed, one-of-a-kind collectible elephant models. Hasbro invited celebrities from the worlds of film, music, television and sports to autograph these custom-designed model elephants, all of which were created by volunteers associated Hasbro's own product development team.  Each celebrity who autographed an elephant selected an organization that supports children orphaned by AIDS to receive the proceeds from the auction of their elephant.

Operation Smile Ambassador Jessica Simpson has chosen Operation Smile to receive 100 percent of the proceeds from the auction of her autographed elephant.  Operation Smile provides free surgical treatment to children around the world with cleft lip, cleft palate and other facial deformities. The proceeds from this auction will support Operation Smile’s mission to provide new smiles to children in Africa.

The PROJECT ZAMBI Celebrity Auction will take place on eBay starting on Monday, October 5.  The auction will run for ten days, with the last bids being accepted on Thursday, October 15, 2009. Visit (www.eBay.com/ProjectZambi) to view the celebrity elephants. We ask you to help us spread the word about this auction to help raise funds to support our mission and encourage awareness of the issues surrounding the care of children orphaned by the AIDS epidemic in Africa.

About Operation Smile:
Founded in 1982, Operation Smile, headquartered in Norfolk, Virginia, is a worldwide children’s medical charity whose network of global volunteers are dedicated to helping improve the health and lives of children and young adults. Since its founding, Operation Smile volunteers have treated more than 135,000 children born with cleft lips, cleft palates and other facial deformities and currently work in over 50 countries. In addition to contributing free medical treatments, Operation Smile trains local medical professionals in its partner countries and leaves behind crucial equipment to lay the groundwork for long-term self-sufficiency. For more information, please visit www.operationsmile.org.

PROJECT ZAMBI
Hasbro, Inc. is a company with a long tradition of supporting programs that benefit children around the world. Hasbro’s efforts now include a global initiative called PROJECT ZAMBI, dedicated to raising awareness of the estimated 15 million children who have lost parents and relatives to the AIDS epidemic in Africa and around the world. Hasbro has established the PROJECT ZAMBI Fund within the Hasbro Children’s Fund, which will support organizations that benefit AIDS orphans in Africa. Hasbro has committed a minimum of $500,000 (in U.S. dollars) to the Fund beginning in 2009.  For information about PROJECT ZAMBI please visit www.projectzambi.com.

Hasbro, Inc.
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Hasbro’s philanthropic efforts reflect this mission by providing gifts of "hope, play, and a helping hand" through the Hasbro Children¹s Fund and other initiatives aimed to help children worldwide. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.