Parallel 6 Inc., a leading digital marketing and mobile technology firm, unveils the groundbreaking mobile analytical technology for its Captive Reach mobile platform, Captive Insights. The technology gives companies the opportunity to analyze their mobile user base, understand how they interface with the mobile app, and ultimately influence their consumer behavior through powerful analytics and insights.
"At Parallel 6, we designed Captive Insights to assist our clients in analyzing and optimizing the market basket of each of their consumers through providing near real time competitive, geographic, social and consumer insights from their mobile app subscribers,” said David Turner, CEO of Parallel 6. “It is through these 'pocket insights' that we enable our clients to peer into their consumer situations they have never had access to before. These insights are gathered using our proprietary Captive Reach platform that extends through or integrates into our clients branded Mobile App."
Companies using the Captive Insights technology gain access to a comprehensive suite of analytics through a dashboard panel of real time results. Users can track which mobile users are influenced by push notifications, interfacing with their brand and sharing content on social media sites. Organizations can then understand which mobile content is the most valuable by tracking all purchases through the mobile handset.
“Our Enterprise Captive Reach Platform is acomprehensive turnkey technology that allows our customers to fully integrate into or brand a new fully functional mobile platform,” said Turner. “Providing Captive Insights to the brand now allows them to go where their customers go in order to peer into the mobile market basket; leveraging consumer insights, geographic insights and social insights to make better decisions that directly affect revenue and profit.”
Companies such as Fujikura, Del Mar Thoroughbred Club and Payson Petroleum are using Parallel 6’s Captive Insights technology.
For more information about Captive Insights technology and Parallel 6’s mobile strategy, or to request a demo, visithttp://www.parallel6.com.
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About Parallel 6:
Parallel 6 Inc., located in San Diego, is the creator of Captive Reach, a leading enterprise mobile application platform. Captive Reach influences consumer behavior, enhancing brand recognition and building strong client-customer relationships. With a combination of competitive, social, geographic, and market basket insights, Parallel 6’s Captive Reach allows brands to engage and activate their best consumers through the palm of their hand. Parallel 6 serves a wide array of B2B and B2C companies including retailers, daily deal companies, hotels, e-commerce, publishers and professional service firms around the globe.
