Ford Motor Company (NYSE: F) is intensifying its focus on global electrification with the creation of a new position to lead the planning and strategy for Ford's future electric vehicle portfolio. Nancy Gioia, formerly Ford's director of Sustainable Mobility Technology and Hybrid Vehicle Programs, North America, has been named director of Ford Global Electrification.
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"We recognize that pursuing electrification as one of our technology paths presents unique challenges for commercialization of the vehicles," said Sue Cischke, Ford's group vice president of Sustainability, Environment and Safety Engineering. "It requires us to collaborate with new partners, define new business models, connect to a new infrastructure for the vehicles and meet new customer expectations around the globe." In her new position, Gioia will direct strategy and planning for Ford's global electric vehicle portfolio, touching all aspects of electrified transportation, including product planning, supplier partnerships and collaboration with the energy industry and government. "Ford is strongly positioned to accelerate its electric vehicle strategy thanks in part to the significant research we've already completed," said Barb Samardzich, Ford vice president, Powertrain Engineering. "Nancy's unique background and experience in leading the hybrid technology and electric vehicle product teams position her well to coordinate our electric efforts across product development, sustainability and government affairs as we move to the next frontier of this new form of transportation." Ford has announced plans to develop three distinct types of electrified vehicles - hybrid electric vehicles, plug-in hybrid electric vehicles and pure battery electric vehicles. Ford's electrification strategy is consistent with its commitment to deliver affordable fuel efficient technology to millions of customers. The company is poised to take advantage of rapid advancements in electrified vehicle technology - particularly lithium-ion batteries - while leveraging the scale of global vehicle platforms to ultimately reduce the cost of new electric vehicles. The globalization of Ford's electrification strategy is well under way, with test fleets on both sides of the Atlantic. At the recent Frankfurt Motor Show, Ford of Europe revealed the first of a fleet of battery electric vehicle prototypes based on the Ford Focus, and specially developed to participate in the U.K. government's "Ultra-Low Carbon Vehicles" demonstration initiative next year. The research program aims to test the technology's suitability for potential future application in Ford's European passenger car range.
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