http://www.tombola.co.uk/ the UK’s number one bingo website has just announced that from November they will be the new sponsor of Emmerdale in a deal brokered by ITV Sponsorship, ITV Regional Sales and All Response Media on behalf of tombola.
Emmerdale is one the UK’s biggest TV programmes with over 6.5 million regular viewers. The sponsorship deal will run until the end of January 2011 and includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship at itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.
Phil Cronin, Chief Executive of tombola said: “Sponsoring Emmerdale, one of ITV’s leading brands, is a significant opportunity for tombola. The show’s reach, the affection in which it’s held, and its values of drama, fun and community make it the ideal partner for the tombola brand. tombola is the biggest online bingo site in the country and with this sponsorship we hope to continue to build our community of players.”
Bhavit Chandrani, Sponsorship Manager, ITV said: “Emmerdale is one of ITV’s leading brands and one of the nation’s favourite soaps. We are delighted to have tombola as sponsors until January 2011.”
This is the perfect time to start promoting tombola, with Emmerdale’s huge national reach and a viewer demographic that is very complimentary to online bingo. Affiliates are sure to benefit from the increased brand exposure the sponsorship will bring. tombola currently offers all new players a £25 Money Match offer which has a 35% conversion rate through the affiliate channel.
Affiliates of tombola can choose from a variety of revenue share or CPA commission structures. Affiliates on the revenue share structure can earn 35-50% of the revenue generated by their referred players while affiliates on the CPA can receive a compensation equaling £25-£35 per player. In addition to attractive commission schemes, affiliates of tombola will also benefit from exciting promotional, strong online and offline brand presence and quality customer support. Find out more about tombola’s affiliate program!
The entire tombola affiliate program is powered by the Income Access affiliate marketing software. Completely branded and customised, the Income Access affiliate software offers operators the flexibility they need to create an affiliate marketing experience that reflects their brand. More information about the Income Access affiliate marketing software can be found on our website.
About tombola
tombola and its associated companies have been involved in bingo for almost 50 years. One company has been the leading supplier of bingo tickets to traditional bingo clubs since the 60’s. tombola began offering players free to play, instant win games at www.tombola.co.uk in 2000. From January 2006, tombola was responsible for the design, management and development of one of the UK's biggest bingo sites - Sun Bingo. tombola was relaunched as an online bingo gaming site in April 2008 and is now the biggest online bingo site with on average more daily players than any other site (source: BingoPort) and the most visited bingo site in the UK (source: Hitwise).
About Income Access
Since 2002, Income Access has helped both operators and affiliates succeed in the iGaming space by leveraging affiliate marketing. Working closely with its partners to provide them with affiliate marketing solutions, tailored to their unique needs, Income Access offers a blend of six services: (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, tombola, Jackpotjoy, Centrebet and Bingo.com.
