Muscle Flex Inc. (PINKSHEETS: MFLI) is preparing for the launch of The BUDDY Tablet Caddy and the Beagle StepFit Pedometer infomercials. Muscle Flex will launch both products with each product being featured in a 2 minute infomercial. The company's strategy is to use a multi faceted marketing approach to increase market awareness of their new products.
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The company will begin by releasing The BUDDY and The Beagle in the same markets to intentionally increase the effects of the TV exposure. Followed by up selling The BUDDY with The Beagle and vice versa. The company will offer through an up sell to the consumer with a 20%-25% discount both online and through a live operator. The company will have a dedicated landing page for each product. Reinforce the marketing campaign with print media, online guerilla marketing tactics, and Pay per performance TV media as well as TV media purchase.
About Muscle Flex Inc. (www.MuscleFlexInc.com)
Muscle Flex Inc. is a leading edge fitness, health and lifestyle company that develops exciting brands and new products to market using direct response TV advertising and commercials as well as cutting edge brand and image marketing through the creation of television media content for network and cable television distribution.
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