Drug companies deliberately using misleading marketing messages, says study: NewsTarget.com

The amount of television advertising money that pharmaceutical companies spend has doubled in recent years. Studies show that viewers often see a medicinal product and bring up what they saw to their doctors. However, the tone of the advertisements today often are misleading and exaggerate the health benefits of taking the drug, according to a recent report by the Annals of Family Medicine.

"When the character is then shown taking the drug, he then magically regains complete control of his life," UCLA psychologist Dominick Frosch, who headed the study, noted in his research.

In a recent lawsuit filed against Pfizer about advertisements for its Viagra pill, the AIDS Healthcare Foundation argues that the impotency drug is being marketed today as a sexual enhancer to be used by men who may not be impotent.

When Viagra first advertised in the 1990s, its advertising featured former Sen. Bob Dole, then in his 70s, talking about erectile dysfunction.

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Study finds drug companies deliberately use misleading marketing messages

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